Client: Kelly MarCom
Award: 2009 Silver AAF RDU ADDY Award
Kelly MarCom wanted to create a T-shirt design that defined the culture and perspective of the company. This T-shirt would be given to employees at the annual retreat. The concept of the T-shirt uses a familiar saying, “Birds of a Feather Flock Together,” to convey the similar vision of each employee and the company as a whole. The idea of a feather related to the time of year that the retreat was being held (in November) and the feather turning into birds symbolized the company’s future flight.