Client: Carolina Animal Rescue
Awards: 2011 HOW Promotion Design Awards, 2011 Gold AAF RDU ADDY Award
In support of national “Take your dog to work day”, Kelly MarCom and Carolina Animal Rescue and Adoption joined forces to create a campaign that would promote the shelter and increase dog food donations. The title of the campaign, “Donate a Doggie Bag” inspired the use of brown lunch paper bags, which were used as flyers and donation bags for the shelter. Each designer created a unique hand-drawn illustration that was printed on the brown paper bags and handed out to the community.