Client: Kelly MarCom
Kelly MarCom held an Earth Day event in historic downtown Sanford where the company planted a dogwood tree and employees received a set of Greenbags to commemorate the company’s new green initiatives. Each designer was tasked with creating a separate, unique design for a Greenbag. I was inspired by vintage grocery store ads and liked the connection back to the bag’s purpose for carrying groceries. The concept “This Bag Can Single-Handedly Save the Earth,” was derived from the idea that each time you use this Greenbag, you are helping save the environment, one bag at a time.