Client: Boys and Girls Club
Award: 2008 Bronze AAF RDU
The Boys and Girls Club of Sanford/Lee County wanted to hold a first-time beach-themed fund-raising event with the grand prize raffle for Jimmy Buffett concert tickets. The poster needed to convey the fun nature of the event and entice individuals to register. The overall look of the poster and postcard reflected the look of a worn surf shop sign. The bright colors reflect the feeling of paradise and the fun headline emphasized the light-hearted nature of the event.